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Ebook Pricing

By 1a2b | September 25, 2008

If your book contains valuable and more
importantly NEW information, references, or techniques
then you should aim to price it on the high end.

After you figure out your goal, you must figure out
what your audience’s need is for your ebook. For
example, does your book solve a particular problem? If
it does, and solves it in a way that hasn’t been
written about in one hundred other ebooks, you will be
able to achieve high sales at a high price. If your
book solves a problem or answers questions in a new
and unique way, you should price your book as high as
you can go. You will achieve larger profits this way,
but bring in fewer customers. Just make sure the
question or problem that your book solves is one that
is important and relevant to the majority of your
market audience. If your ideas are not common
knowledge, or you are presenting a brand new
technique, you will be able to sell books at a high
price. Just be prepared for your competition to
undercut you on price as soon as they hear about your
book.

Keep in mind that the above pricing strategy is
temporary. Eventually, you will cease to sell books at
this high price. So figure out in advance how long you
plan to offer your ebook at this high price, and when
that time is up, change your pricing strategy.

If you want to see large profits over customer draw,
aim for an audience that is looking for easy solutions
to their problems at a low price. If your book is
aimed at solving one particular problem rather than
general advice, then you can charge more. Start at the
highest price the market will bear to bring in the
largest profits, and plan to discount the book a
number of times throughout the year.

 

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This entry was posted on Thursday, September 25th, 2008 at 1:23 am and is filed under products. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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