Archive for September, 2008

Ebook Marketing Strategies

Friday, September 26th, 2008

The key that unlocks the sales potential of your ebook is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your ebook can provide. Then be sure to use that sentence in every piece of sales and promotional material, and every [...]

Ebook Pricing

Thursday, September 25th, 2008

If your book contains valuable and more importantly NEW information, references, or techniques then you should aim to price it on the high end. After you figure out your goal, you must figure out what your audience’s need is for your ebook. For example, does your book solve a particular problem? If it does, and [...]

Strategies for Pricing an Ebook

Wednesday, September 24th, 2008

A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design and production costs, and marketing. The thing that unites ebooks and print books is that they are composed of ideas. It is [...]

Pricing an Ebook

Wednesday, September 24th, 2008

You’ve written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think of it as having little value, and they won’t purchase it, or even if they do buy your [...]