Archive for September, 2008

Ebook Marketing Strategies

Friday, September 26th, 2008

The key that unlocks the sales potential of your ebook
is to find a single sentence that becomes your selling
handle. This sentence states what question or problem
your book answers and the benefits your ebook can
provide. Then be sure to use that sentence in every
piece of sales and promotional material, and every
time anyone asks you about your [...]

Ebook Pricing

Thursday, September 25th, 2008

If your book contains valuable and more
importantly NEW information, references, or techniques
then you should aim to price it on the high end.
After you figure out your goal, you must figure out
what your audience’s need is for your ebook. For
example, does your book solve a particular problem? If
it does, and solves it in a way that [...]

Strategies for Pricing an Ebook

Wednesday, September 24th, 2008

A printed book is an object you can hold
in your hand, store on your bookshelf, even hand down
to the next generation. It is priced on factors such
as paper stock, design and production costs, and
marketing.
The thing that unites ebooks and print books is
that they are composed of ideas. It is the ideas in
these books that have [...]

Pricing an Ebook

Wednesday, September 24th, 2008

You’ve written and compiled an ebook. Now you have to
decide how much to charge for it. Finding the right
price is essential to the success of your product. If
you charge too little, people will think of it as having
little value, and they won’t purchase it, or even if
they do buy your book, you will have to [...]